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The way his company does business and its reputation in the market and IT community (his Saudi branch received the cove- ted ‘Best Microsoft Distributor’ award for 2006) is equally, if not more, important. “Putting my name on the company makes it very personal and presents me with a responsibility to give assurances to our partners that we are here to stay and grow. This is a binding relationship between me and my business which puts a big responsibility on my head. If this company is successful and honest, people will say I am successful and honest. How do I see it as contributing to the Saudi National image? By doing a very good job and being productive. We might not be that big in the Saudi economy but I see us as a positive role model making a contribution.