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SAUD (AL) HRH Reema Bint Bandar Bin Sultan , CEO Alfa Group
Product Details
COUNTRY:
SAUDI ARABIA
INDUSTRY / SECTOR:
Retail
COMPANY:
Alfa Group
POSITION:
CEO
Her key achievements have been renegotiating and securing the Harvey Nichols license for Saudi Arabia as well as achieving exponential year-on-year growth for the ALFA businesses. Today ALFA is a revamped marketplace that caters to a wide clientele and has followed the same evolutionary process as Yibreen: by diversifying the product and service lines, ALFA has become the retail model of Saudi Arabia’s emerging working woman as well as the modern consumer
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