“As a keen observer of market trends, Mr. Al Salem saw which way markets were developing, enabling him to create a strong road map for his own start-up food business. His companies, Kuwait Food Concepts and Gastronomica, are behind several award-winning restaurant brands including Slider Station and the flagship B+F Burger Boutique. Brand extension has seen the development of variants like B+F Open Flame Kitchen, B+F Roadside Diner, Cocoa Room, Nomad Kitchen and BRW, and the constant commitment to product evolution—in order to stay on top of customer tastes—means that even successful brands are continuously evolving.”